Accelerate Pipeline Velocity
Through better qualification, messaging, and deal coaching.
Why IT Companies Choose Commonmartin
Our specialized approach delivers measurable results for technology businesses
01
Technology Industry Expertise
Deep understanding of software, cloud, IT services, and platform business models.
02
End-to-End Sales Enablement
From segmentation and GTM strategy to prospecting, negotiation and sales closure.
03
SAGE Framework & 5P Analysis
Proprietary tools for strategic alignment and performance metrics.
04
Hands-on Execution
Our consulting is not just slides—we stay with you through workshops, reviews, and deal support.
specialization
We Transform Challenges Into Growth Opportunities
At Commonmartin Consulting, we empower technology companies—ranging from software product developers to IT services firms—to fast-track their sales effectiveness and achieve measurable, sustainable growth.
We work with tech firms to transform these challenges into growth opportunities—enabling faster revenue expansion, deeper customer engagement, and stronger margins.
- Accelerated revenue growth
- Deep customer engagement
- Improved profit margins
The IT Industry Challenge
In a market defined by innovation, speed, and rapid commoditization, IT sales organizations face intense pressure. From navigating long buying cycles and stakeholder complexity to addressing pricing erosion and hyper-competitive global markets, the sales challenges in tech are distinctive and ever-evolving.
Key Sales Challenges in the IT Industry
Leading analyst reports (e.g., CSO Insights, Accenture) and our own client engagements confirm that IT sales teams often face the following:
Low Conversion Rates
High funnel leakage due to poor qualification or weak value articulation.
Complex Buying Journeys
Influencers include CTOs, procurement, and operations—requiring tailored, multi-stakeholder strategies.
Slow Sales Cycles
Especially for enterprise software, cloud transformation, or managed services deals.
Lack of Sales-Market Fit
Many firms rely on reactive, founder-led selling even as they scale.
Under-leveraged Account Potential
Cross-selling and upselling are often missed in existing clients.
What Commonmartin Delivers for IT Companies
Whether you deliver SaaS solutions, AI/ML products, cloud infrastructure, system integration, IT consulting, cyber security, data analytics and artificial intelligence services, data centre operations, cloud migration and managed services, Commonmartin’s consulting brings clarity and direction. We help you:
Frequently asked question
IT sales teams often face long buying cycles, multiple decision-makers, pricing pressure, low conversion rates, and unpredictable pipelines. Many also struggle with value-based selling and underutilized account potential.
Commonmartin helps IT companies improve pipeline velocity, refine sales messaging, optimize team structure, enhance forecasting accuracy, and strengthen the overall sales process. The focus is on winning value-driven deals instead of competing on price.
Commonmartin works with a wide range of technology businesses including software product companies, SaaS providers, IT services and consulting firms, cloud infrastructure providers, AI/ML startups, and system integrators.
Clients typically see more predictable revenue growth, shorter sales cycles, higher win rates, improved margins, and stronger client retention. Many also experience better cross-selling and upselling performance.
Commonmartin stands out for its deep understanding of the technology sector, proven frameworks like the SAGE Framework and 5P Analysis, and its hands-on, execution-focused approach.
Results depend on the company’s current sales maturity, but commonmartin has helped IT firms achieve significant growth—such as a 30 – 60% increase in 12 months—through process redesign, sales enablement, and leadership coaching.
Saturday - Thursday : 8:30 am - 10:45 pm
Company
Industries
Services
Newsletter
copyright © 2026