The banking sector faces unprecedented challenges. We help you overcome the barriers that limit your sales performance.
Sales Process Reengineering
Align sales stages with the buyer journey for optimal conversion rates and customer experience.
What You’ll Achieve with Us
Transform your commercial banking sales performance with measurable outcomes that drive sustainable growth.
01
Predictable Revenue Growth
Achieve scalable and predictable revenue growth through systematic sales processes.
+30%
Average Growth
Average Growth
02
Higher-Quality Pipeline
Build a robust sales pipeline with faster conversion rates and higher close ratios.
+45%
Conversion Rate
Conversion Rate
03
Enhanced Share of Wallet
Increase revenue per customer through strategic account penetration.
+35%
Account Penetration
Account Penetration
04
Effective Cross-sell Strategies
Implement tailored cross-selling and upselling strategies for different customer segments.
2.5x
Cross-sell Success
Cross-sell Success
05
Elevated Sales Capability
Build high-performance sales teams with measurable KPIs and accountability.
+90%
Target Achievement
Target Achievement
06
Stronger Brand Equity
Build trust through consultative sales approach and strong value positioning.
85%
Client Satisfaction
Client Satisfaction
specialization
Are You in one of these Banking Services for Enterprise customers?
Our sales consulting services are tailored for different commercial banking sub-sectors.
Corporate Banking
Comprehensive banking solutions for corporations
We help corporate banking institutions sharpen their customer targeting and solution positioning across offerings like:
- Working capital and term loans
- Transaction banking
- Salary account acquisitions
- Customized financial solutions
Investment Banking
Strategic financial advisory and capital solutions
For Investment Banking firms, we strengthen the deal origination engine and help enhance consultative selling for:
- Mergers & Acquisitions (M & A)
- IPO advisory
- Debt syndication
- Asset managements
Key Challenges We Address in the Commercial Banking Sector
Ineffective Value Proposition
Struggling to articulate unique value to enterprise customers in a commoditized market.
Low Productivity Teams
Underperforming client acquisition and relationship management teams across branches.
Inconsistent Performance
Wide performance gaps across branches, relationship managers, and customer segments.
Cross-selling Struggles
Difficulties in cross-selling and upselling financial products to enterprise customers.
Longer Deal Cycles
Extended sales cycles and declining proposal win rates impacting revenue growth.
Inconsistent Performance
Wide performance gaps across branches, relationship managers, and customer segments.
Our Approach: Tailored, Practical, Measurable
We diagnose gaps in your current sales setup, identify capability and performance limitations, and co-create solutions that align your sales strategy, structure, skills, and systems with your business goals.
Capability Building
Equip bankers with advanced skills to advise, influence, and convert prospects into clients.
Client Segmentation & Targeting
Focus on high-potential segments with personalized strategies and tailored approaches.
Sales Enablement Toolkit
Comprehensive playbooks, pitch decks, value calculators, and ROI models for every scenario.
Frequently asked question
IT sales teams often face long buying cycles,a Commonmartin Consulting helps banks overcome issues like ineffective value propositions, low productivity among client acquisition teams, inconsistent performance across branches, difficulties in cross-selling and upselling, extended deal cycles, and declining proposal win rates. multiple decision-makers, pricing pressure, low conversion rates, and unpredictable pipelines. Many also struggle with value-based selling and underutilized account potential.
Commonmartin offers a hands-on, practical approach. They don’t just provide recommendations; they work alongside your team to implement strategies, ensuring measurable improvements in sales performance and sustainable growth.
Expected benefits:
- 25 – 30% average revenue growth
- 30 – 40% improvement in conversion rates
- 20% reduction in Sales cycle
- Sales forecast accuracy of 80 – 90%
Commonmartin’s performance transformation on an average:
- Months 1-3: Foundation – Assessment, strategy alignment, and initial training
- Months 4-6: Implementation – Process optimization and capability building
- Months 7-9: Results – Measurable improvements and sustained growth
Commonmartin tailors its services for various banking sectors, including:
- Corporate Banking
- Investment Banking
- Private Banking
- Non-Banking Financial Companies (NBFCs)
Saturday - Thursday : 8:30 am - 10:45 pm
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