Automotive component suppliers face unique obstacles that require specialized solutions
01
Managing complex sales cycles with multiple technical and procurement decision-makers across the automotive value chain.
02
Intense price competition and margin pressure from global suppliers and cost-reduction initiatives from OEMs
03
Struggling to communicate unique value despite engineering excellence and innovation in components.
04
Difficulty converting RFQs (Requests for Quotation) and proposals into profitable business opportunities.
05
Challenges with expanding key accounts across different regions and vehicle platforms.
06
Poor alignment between sales, engineering, marketing, and product teams resulting in disjointed customer experiences.
Automotive suppliers often fall back on:
These tactics address symptoms, not root causes—resulting in wasted effort, misaligned teams, and slow growth.
What makes Commonmartin’s approach uniquely effective for automotive component suppliers
Using our proprietary Sales Function Maturity and 6R tools to identify critical improvement areas.
Sales performance enhancement using our proven SAGE Framework and time-tested ADVICE methodology.
Hand holding by senior consultants with 30+ years’ experience in sales leadership.
We deliver practical results and action plans—not just reports.
Seamless alignment with engineering, marketing, and product lifecycle functions.
Deep understanding of automotive component industry dynamics and buying processes.
We deliver industry-specific, execution-focused sales transformation for
automotive companies across product verticals.
Structure your organization, accounts, and processes for scalable growth. We optimize: 1) Opportunity qualification & pipeline progression. 2) Sales KPIs (Key Performance Indicators) and metrics 3)Territory and account planning 4)Sales org design aligned to OEM and aftermarket needs 5)Key account management
Equip your team to sell value—not just specs or discounts. Especially useful in commoditized verticals like lighting systems, brake components, and spark plugs. We help your team: 1)Differentiate engagement features specific to customers 2)Win against price-based competition 3)Drive margin expansion with premium positioning
Practical, problem-based sessions for: 1)Consultative mindset 2)Field sales teams, regional managers, and KAMs (Key Account Managers) 3)TCross-functional selling in product-embedded areas like infotainment, robotics, and ADAS 4)Aligning sales with engineering and delivery for integrated client pitches
Suppliers often deal with long sales cycles, rigid procurement hierarchies, heavy price competition, low differentiation, weak integration between sales, engineering, and marketing, and difficulty scaling key accounts.
Commonmartin helps by structuring organizations, improving opportunity qualification and pipeline progression, defining clear KPIs and metrics, planning territories/accounts better, and aligning the sales organization to OEM and aftermarket needs.
Value selling focuses on the unique value delivered, rather than competing solely on price or specifications. It helps component suppliers stand out, improve margins, and win deals in commoditized sectors like lighting or brake components.
Commonmartin serves various segments including chassis systems, brake components, powertrain & suspension, gearbox & drivetrain, lighting systems, infotainment, automotive electronics, seating, and interiors.
Commonmartin combines deep automotive domain expertise, proprietary tools like Sales Function Maturity & 6R, frameworks (SAGE), experienced senior consultants, cross-functional alignment, and measurable, time-bound outcomes.
Clients often experience reduced sales cycle times, higher proposal win rates, improved margins through better differentiation, and growth in wallet share among OEM accounts.
You can schedule a consultation via email, phone, or the enquiry form on the website. Commonmartin offers hands-on workshops, leadership and sales training, and value selling consulting.
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