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Sales Consulting for the Manufacturing Industry

Our Core Offerings for Manufacturing Clients

The industrial sector is experiencing a shift—buyers are more informed, competition is global, and differentiation is harder than ever. Common pain points we solve through our Manufacturing Sales Strategy consulting include:

01

Sales Effectiveness Consulting for Manufacturing

  • Revamp sales processes to match modern buying behaviors
  • Optimize sales org structures and KPIs
  • Accelerate key account management and territory planning

02

Value Selling Consulting for Industrial Companies

  • Equip sales teams to sell based on ROI, not just price
  • Differentiate offerings in a commoditized market
  • Improve margins through consultative selling frameworks

03

Sales Tools & Techniques for Manufacturing industry

  • Sales Maturity assessment
  • 6R Analysis
  • 5P Analysis (for stakeholder management)
  • Value Conversation framework

04

Sales Training for Manufacturing Companies

  • Role-specific workshops for sales leaders and reps
  • In-person and online training sessions with live simulations
  • Focus on objection handling, negotiation, and stakeholder engagement

specialization

Why Commonmartin for Sales Consulting in Manufacturing

Commonmartin isn’t just another sales advisory firm. We offer hands-on, outcome-driven sales consulting tailored to the manufacturing landscape. Our team brings decades of experience in manufacturing sales transformation, having worked with global leaders across industrial equipment, materials, electronics, automotive, and more.

We help manufacturing businesses evolve from price-based selling to solution-based, value-driven sales strategies.

Key Challenges in Manufacturing Sales

The industrial sector is experiencing a shift—buyers are more informed, competition is global, and differentiation is harder than ever. Common pain points we solve through our Manufacturing Sales Strategy consulting include:

Low quote-to-win ratio

despite significant sales efforts

Inaccurate forecasting

and poor pipeline visibility

Extended sales cycles

due to complex decision-making units

Inefficient channel partner engagement

Price wars and undifferentiated selling

Disjointed sales and marketing alignment

Engage Commonmartin for Sales Growth in Manufacturing

If you’re a manufacturer looking to revamp your sales strategy and unlock growth, Commonmartin’s Sales Consulting for Manufacturing Industry is your competitive edge.

Flexible Engagement

6,12, or 24 month options tailored to your needs

Flexible Engagement

Domain Expertise

Direct interaction with senior consultants

Domain Expertise

Success-Based Fee

1% success fee on incremental revenue

Success-Based Fee

Frequently asked question

Manufacturing sales consulting is a specialized service that helps industrial and manufacturing firms improve sales performance. It focuses on redesigning sales processes, implementing value-based selling, optimizing channel strategies, training sales teams, and aligning sales goals with business objectives.

Manufacturing companies often deal with long sales cycles, shrinking margins, competitive pricing, and inconsistent sales pipelines. A sales consulting engagement helps diagnose these issues and implement structured strategies to improve efficiency, win rates, and profitability.

Deliverables generally include a redesigned sales process, value-selling framework, account and territory planning models, KPI dashboards, sales training programs, channel partner strategies, and execution support.

Engagements are flexible and depend on your business needs. Typical durations are 6, 12, or 24 months, based on the depth of transformation and level of ongoing implementation required.

The consulting fee usually includes a base retainer combined with a success-based component—often a small percentage of incremental revenue achieved—to ensure both parties are aligned on measurable outcomes.

Clients typically experience faster revenue growth, improved margins, shorter sales cycles, higher win rates, stronger distributor relationships, and better visibility into sales performance and forecasting.